UWM improves productivity and increases revenue
About
The University of Wisconsin-Milwaukee (UWM) provides a world class education to 23,000 students, and has 220,000 living alumni. The UWM Department of Intercollegiate Athletics is a mid-major program in the Horizon League, hosting 13 sports for men and women; seven of which are ticketed. All sport programs are promoted by marketing team that is comprised of two fulltime staff. The ticketing team tends to seven ticketed sports, also with two fulltime staff.
Location:
Milwaukee, WisconsinIndustry:
Sports and Entertainment
Streamlining workflows allows detailed audience exploration and simplifies targeted list building process
Effectively leveraging data to engage and communicate with constituents is critical to achieving positive sales and fundraising results. Pulling data from multiple source systems to create lists requires significant effort. And, because the process of developing a list is often so complex, much of the communication with constituents tends to be broad. The result is either messaging that isn't relevant to the entire audience, or it is lengthy in an attempt to be all things to all audiences. UWM examined targeted audiences and messaging, the manual effort involved in creating lists, and the time required to complete this process. They decided to take an innovative approach to address this challenge.
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Review
Adam Schemm / Senior Associate AD, External Services
The PILYTIX Audience Builder CDP helped us quickly and easily identify key targets so we could market to the right audience in advance of hosting the early rounds of the league's basketball tournament. With the ability to target the venue location and nearby fans, we were able to sellout the campus arena for the first time in years.