Audience Builder CDP
& Audience Architect™
Move at the speed of your ideas
Your customer data is valuable, but it lives in different systems - CRM, ticketing/events, web, email, etc., making traditional audience creation slow, manual, and highly dependent on often overworked technical teams. Whether using Audience Builder CDP to build lists, or the upgraded AI-powered Audience Architect™, these tools allow you to quickly and easily generate the lists your fundraising communication and marketing teams need for targeted, strategic outreach.
With Audience Builder CDP and Audience Architect™ there is no more working with outdated data. Refine and iterate lists instantly. No more duplicates. No more manual list building. No more managing spreadsheets and exports. No waiting on overworked analysts. Unlock the power of the data you’re not using and put it directly into the hands of:
- Fundraising teams
- Marketing and communication teams
- Prospect research and development teams
- CRM and donor insights teams
Now, anyone can create high-quality audiences—without technical expertise.
Audience Builder CDP
Audience Builder CDP is a powerful list-building tool that allows users to define audiences via custom-made filter selections. Just click the filters and see the audience sizes change in real time. Quickly and easily save, archive, download, or share lists.
- Revolutionarily simple UI to build complex lists
- Supports real-time audience sizing as you build
- Funnel shows you how your list is being winnowed down with every single filter application
- Filter values update to show you the count of remaining available audience for every future selection before you even click
- Supports complex "and/or" logic in an intuitive interface
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Audience Architect™
Audience Architect™ is a conversational AI agent layer upgrade to Audience Builder CDP that turns natural language into precise lists. Now, anyone can build highly-targeted audiences in seconds. Just describe the audience you want in your own words, and Audience Architect™ does the rest.
- Access Audience Architect™ in a centralized, collapsible conversational interface
- Simply describe what you want or ask a question, and Audience Architect™ automatically figures out all filters and logic
- Refine, edit, and save its proposed lists by using existing Audience Builder CDP features
- AI Agents learn the nuances of your organization’s unique data structure, terminology, and standard list-building conventions
- Uncover hidden insights from customer interactions and behavioral patterns
- Improve targeting precision to drive smarter campaigns and better outcomes
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See Audience Architect™ and Audience Builder CDP in Action
Ready to transform how you build audiences?